Monday, December 30, 2019

Driving Test At The Age Of 16 - 845 Words

Have you ever felt that there should be more than one driving test at the age of 16? In the United States once a person turns 16 they take a driving test and if the test is passed, they are then free to drive an automobile on the roads. Once someone is seventy or eighty years old there body naturally is not as responsive or as attentive as it once was when they were younger. Also, their memory of the rules of the road has undoubtedly deteriorated. Senior adults who are still driving on the road who have not been assessed in over sixty to seventy years are a hazard to all drivers. Senior adults must be tested on a regular basis so that optimal road safety can be taken one step closer to obtaining. Driving is an activity that takes place in the majority of the population’s life every day. Adding constricting regulations on driving test, specifically for senior adults, will decrease the risk of fatal accidents on the road and this will be done through a reoccurring mandatory test that must be taken every 2 years in order to keep our license. Requiring senior adults to take a regulator driving test will not only save their lives, but also save the life’s of others. Senior adults are simply not as responsive as they once were at a younger age. Having to make split second decision while driving an automobile can be the difference between life and death in select situations. Most elderly adults are not as agile because of the natural degeneration of their Neuro Muscular JunctionShow MoreRelatedDriving Age Should Not Be Raised812 Words   |  4 PagesDriving age should not be raised Vroom, vroom! The first time behind the wheel alone--exciting, nerve-racking, free. No parents or instructors, just yourself and the car; all decisions are solely made by you. Are you ready, are you... old enough? The discussion of keeping the minimum driving age at 16 or raising it to 21 revolves around generic maturity, but there is more than just that to look at. After reviewing all pros and cons, the minimum age for being allowed to operate motor vehicles shouldRead MoreShould The Legal Driving Age Be Changed? Essay578 Words   |  3 Pagesabout these days. When many teenagers reach the age of 15  ½ they are allowed to officially take their permit test to receive their permit for driving with an adult. After they have officially turned 16 they may take the behind-the wheel driving exam for a driver’s license, but the USA plans to change the driving age from 16 to 18. This idea seems to be a mistake seen in many ways. I believe that they shouldn’t change the driv ing age and keep it at 16 for so many reasons! Many people say that youngRead MoreDriving Age : Should It Be Raised?917 Words   |  4 PagesDriving age: Should it be raised? There was a time were driving was taken more like a necessity. With the increase in production and sales of cars and their availability at flexed leasing terms, driving is now also taken as a fun activity. Youth particularly take the art of driving as a matter of pride, fun and the best pass time. However, this fun activity could end up very dangerously. According to a latest research, it is estimated that about thirty thousand of Americans lose their lives whileRead MoreElderly Driving Has Become An Epidemic1184 Words   |  5 Pagesexperienced, and elderly to name a few. The elderly comprise of more than 40 million people age 65 and older in the United States and of those 40 million, 34 million are licensed drivers (NHTSA). Elderly driving has become an alarming subject throughout many communities in the United States as it concerns the safety and health of themselves as well as other drivers. One article shares, as 80-year-old Daniel was driving to the grocery store one day, he ran over a curb and hit a trash can. Luckily he wasRead MoreThe Problem Of Elderly Driving890 Words   |  4 Pagespeople pull out of their drive way entering a world full of aggressive, distracted, and boneheaded drivers. Unfortunately, as people age what goes along with age is some of the reactions and common sense, also as a person who has been disabled can have poor driving skills and can be a threat to themselves as well as the others around them. The problem of elderly driving should be considered a community problem because of the large amount of elderly people in the area of Northern Orange County. WhenRead MoreThe Age Of Driving A Motorcycle At Age 14 And Why It Should Be Higher Essay1006 Words   |  5 PagesIn this following essay, it will talk about the age of driving a motorcycle at age 14 and why it should be higher than 14. It will be talking about how the brain effects the driving. The mature status in a young adolescent mind, and how the brain is still developing during the teen years. That’s why insurance is so high as a teen, because the brain doesn’t fully develop until your mid to late twenties. The following paragraphs will discuss all the things listed above. Motor laws and regulationsRead MoreEssay on Driunk Driving Statistics1109 Words   |  5 Pageswhile drinking and driving? Hopefully you have never tried. In 2011, on average someone died every 53 minutes from an alcohol related accident in the US alone (2011 Drunk Driving statistics). It is illegal to drive under the influence in all of North America and Puerto Rico. A car crash is considered â€Å"alcohol-related† if at least one driver or pedestrian involved in the crash has a blood alcohol concentration (BAC) of .08 grams per deciliter (g/dL) or higher (2011 Drunk Driving statistics). ThereRead MoreEssay about Changing the Legal Driving Age to Eighteen1348 Words   |  6 PagesChanging the Legal Driving Age to Eighteen Every day teens are given access to automobiles. Every day these young people go to their jobs, classes, and athletic practices. Do they all abuse their driving privileges? No. Then why restrict all teens, including the law-abiding and mature, by raising the driving age? This debate reaches all across the nation, to all levels of government, and many related laws and propositions can be found. If the driving age is increased, teenagers willRead MoreDrinking And Driving1335 Words   |  6 Pages Drink and Driving is and Ongoing Problem Erica Esposito Kean University Abstract This paper explores the research and find results on how drinking and driving has become a big problem in the United States. Drinking and driving effects a person’s ability to operate a vehicle and therefore drunk drivers need to be educated on the repercussions with drinking and driving. Every day drunk drivers are arrested, either for traffic violations, reckless driving, and random stops on theRead MoreIncrease Driving Age in Arizona to Save Lives Essay795 Words   |  4 Pagesseveral distractions for drivers of any age to maneuver. Parents can play an educational role by enrolling their teen into a driver’s educational program. Some states require students to complete a comprehensive graduated drivers licensing (GDL) program prior to receiving their license. The brain function is still developing in teenagers and may impede the quick thinking process necessary to become a responsible driver. For the safety and welfare of teenagers the age requirement in Arizona fo r a driver’s

Sunday, December 22, 2019

Analysis Of Heron Tower, The Junction Of Bishopsgate And...

This quote rings true evermore in the construction of buildings throughout history; the overarching principle being that value for money is achieved in terms of the quality, cost, time and buildability of the project.(1). Further research on the design criteria led me to produce sub criteria which form the basis for my design proposals. These include: accessibility (ease of access), aesthetics, functionality, productivity and sustainability. The cost implications of these criteria, form the platform for my design change proposals. 2. Heron Tower, the design aspects The subject of my report is Heron Tower, located at the junction of Bishopsgate and Camomile Street (110 Bishopsgate, EC2). It is a commercial skyscraper 230 metres in height, which consists of a series of 10 three-story ‘villages’ and one six-story ‘village, an atrium located at the heart of each section.(2) Salesforce Tower has incorporated a design which takes inspiration from designs like the Seagram building built in 1958 as well as some other contemporary modern designs (Century tower in Tokyo) (3) Notable descriptions include: few internal columns, incorporated natural light from both the glazing and the atria ceilings. The building orientation dictates the function and the aesthetics of the faà §ade. For instance to the east and west, the facades are transparent to allow for the best use of the climate, such as the automatic blinds which change according to the position of the sun rays. The south face

Saturday, December 14, 2019

Increase in Tommy John Surgery Amongst Young Athletes Free Essays

In order to keep up with the competition, athletes must constantly look for a competitive advantage. There are many ways to do this, both good and bad, legal and illegal. The hottest trend in today’s society is very unique and out of the ordinary. We will write a custom essay sample on Increase in Tommy John Surgery Amongst Young Athletes or any similar topic only for you Order Now Young athletes have been turning to a procedure called Tommy John surgey in order to get a boost in athletic performance. This surgery has been sought out by these young athletes even when not injured, and this has outraged many professionals and doctors around the world.This growing trend has been highly debated and will continue to be until some sort of guidelines are set. Tommy John surgery is reconstructive surgery of the ulnar collateral ligament in the elbow. This surgery has been common amongst college and professional athletes over the last few decades, most notably baseball players. The surgery was first performed in 1974 on former Major League Baseball star Tommy John by Doctor Frank Jobe. The surgery was so revolutionary, Doctor Jobe decided to name the surgery after his first patient. The process for Tommy John surgery is a quite simple process that has evolved over time. Basically, when ulnar collateral ligament in the elbow becomes damaged, a tendon needs to be taken from another part of the body in order to replace the damaged one. The new tendon is carefully woven into a figure eight pattern in the elbow bone. There is a slight risk of damage to the ulnar nerve, but if done carefully, the process is pretty routine these days. One of the key reasons why young athletes are opting for this surgery is the rising success rate ever since it has been in existence.When it was first discovered and performed, the surgery was given a 1 in 100 success rate by surgeon Frank Jobe. The success rate as of 2009 is an astonishing 85-92 percent. The time it takes to recover depends on the sport, and the position played in that sport. On average, it takes between 6 and 12 months to fully recover, with baseball pitchers taking the longest. The causes for this surgery can be a variety of situations. Through the repetitive stress of the throwing motion, the ulnar collateral ligament can become stretched, frayed, or torn severly.In pitchers, the total number of pitches thrown is the best way to monitor elbow issues. The type of pitch thrown, such as a curveball or a slider, also has an effect but not quite as much of one as the number of pitches thrown. Children these days are beind overworked more than ever, thus causing a dramatic increase in elbow issues in young athletes. The growing concern with this surgery as of late has been the urge of these teenagers who want to get this surgery even when they are not injured.The reason for this is because since so many athletes come back from this surgery playing at a much higher level than pre-surgery, these young kids figure that they might as well get the surgery before they can get hurt. Parents are also at fault here as well because there are many cases where the parent is the initiator as well. Beau Wycoff, a freshman baseball player for his hometown high school Toms River North, is facing this same issue. His father believes that he should get Tommy John surgery because he doesn’t throw as hard as the other boys on the team.He isn’t looked at as a top player, and his father believes that this will make him stronger and throw much harder. Beau is not on the same page and is very torn about this situation. â€Å"I want to be the team’s top pitcher, but having this surgery when I’m not hurt is something I am not sure about,† Beau said. This is just an example of what goes on all over the country with young athletes and their decisions to acheive a competitive advantage. In an e-mail response from the Center for Sports Parenting, they simply are irate about this situation.They believe that there should be a significant medical issue with the elbow for someone to legally go through with the surgery. Also mentioned was pressure from parents in order to get this surgery is a huge concern in dealing with this topic. The Center believes that operating on a perfectly healthy elbow in order to get some kind of advantage is an unnecessary risk for a young athlete. Situations like these make Tommy John surgery look like it’s a bad thing, and that certainly is not the case. It should only be seen as a bad thing when it is abused by people who truly do not need it.This surgery has been proven by many studies to be very positive. In one study where a questionarre was sent out to 743 patients who had the surgery, 94. 5 percent were baseball players and the other 5. 5 percent were track, football, and other. Out of these people questioned, 622 patients or 83 percent, returned to their previous level of play or higher. The average recovery time of these patients was 11. 6 months. Also recorded was that only 10 percent of these patients had complications, which were mostly minor.Guisto Salicetti has been a baseball pitcher since he was 7 years old. He came to St. Peter’s College on a baseball scholarship after dominating the high school ranks for 4 years. After arriving at school he soon had elbow troubles and found out he needed Tommy John surgery. The surgery went well and he is currently lightly throwing and should be able to pitch in a game in no time. â€Å"The surgery was a very positive for me and even though the recovery has been a lot of hard work, hopefull it will all be worth it in the end,† Guisto said.Tommy John surgery has become a phenomenon in the last couple of years. If done for the right reasons, the procedure is a great innovation is surgical medicine. There are some circumstances where this surgery can be abused and mistreated. This needs to be addressed in the near future because young athletes and parents are taking this too far. Tommy John surgery should be all about success stories and revitalizing careers, not about controversy and potentially ruining a young teenagers’s promising athletic experience. How to cite Increase in Tommy John Surgery Amongst Young Athletes, Papers

Friday, December 6, 2019

Strategy on Luxury Brand Dilution †Free Samples to Students

Question: Discuss about the Strategy on Luxury Brand Dilution. Answer: Introduction A brand is an identity of a product or service that is offered by the company, it is a marketing approach that allows the company to develop an entity that has a name, identification logo or symbol a design that differentiates in between the product form the other similar products in the market. It is a tool that is use by a business organization to combat the competition. An efficient and effective branding strategy of the company gives it an edge over the constantly growing market. It is observed that the recall value of a brand is much more than a recall value of a product (Ci et al., 2017). The main objective and aim of brand is to establish an important as well as differentiated presence in the market in order to attract and retain customers as well as create new potential customer base. This aforementioned explanation is a much traditional view on branding. The contemporary concept about branding is that it is a opinion of a particular product form a particular company that a c onsumer have when they hear or think of the name of the company or the product or service. The idea to create a brand is to convey a clear message regarding the item, which will motivate and encourage the buyers to purchase that item in place of the competitors (Ginesta de San Eugenio, 2014). The purpose of this study is to understand the dynamics that are involved with the branding in order to improve the sales and conduct organizational development. The research proposal the author mentions the issue that is addressed in this study as well as a justification so as to prove how this study is relevant and how it may be useful. Branding has been the topic of research and study of many authors, it has been understood that the product branding has a direct impact on organizational growth and development. Strengthening the argument that branding has become a major force in product strategy. Branding has emerged to become a significant product issue, today every company understands the value of the concept and employees it in the process of operation. The topic of research that has been chosen by the author is the impact of branding on the sales and organizational development. The idea is to study the aspects which a company can use in the brand approach of marketing strategy undertaken by the company so that there is an increase in the sales of the company as well as there is efficient organizational development. With the help and aid of the available technology at the disposal of business organizations, branding have increased its reach and output to an exponential level (Huertas-Garca et al., 2017). The rese arch would include the logical implementation of the efficient activities for creating the substantial analysis of the branding approach by an organization in order to ensure development of the operations and implication of the improved processes. Because branding plays a key role in sales and organizational development in the same time there are several issues and challenges that are associated with branding. The main aim and objective of implementing the concept of branding in the marketing strategy is for getting the customers attraction and development of the organizational sales. The main issue that is faced by a business organization is to formulate a brand and to employee effective branding tools to promote the branding (Inama, 2015). Depending upon the type and nature of the business along with the scale of the operations the organization and the management of the organization should decide on the tools. In this report the researcher is going to investigate the aspects which affect the success of a branding approach as well as find out the prerequisites that are necessary in order to establish a brand by a company. Analysis of the impact of the organization in order to understand customer loyalty and customer base will also be a part of this research (Magnoni Roux, 2017). Research aim and objective Marketing is the process by which a company communicates with the end customers and other stakeholders of the company branding is a part of the marketing strategy undertaken by the company there are several tools that are employed in order to execute the branding activity like advertising, public relation, sales promotion etc. the aim of this research is to understand the affect and the facts that are involved in branding which accelerate the sales process of the organization (Neven, 2014). The aims and objective of the research is as follows: To develop the investigation process in understanding the aspects of branding that impact the sales maximization process of the organization To understand the factors of branding that provides aid in development of the organization To understand and analyze the branding concept from the perspective of the buyer To investigate the customer satisfaction level and feedbacks that are related to branding of the products and services that a company has to offer To identify the efficient tactics which will help an organization formulate the branding procedure in order to get the required outcome To help the organization develop a target oriented marketing strategy related to branding Research questions R1. What are the factors that should be kept in mind while formulating branding strategy by an organization? R2. What is the tactics used by successful brands? R3. What is the impact of branding on the end customer? R4. How does branding help in achieving high customer satisfaction level? R5. How does branding accelerate the sales maximization and organizational development? Branding is a concept in marketing that has a traditional and a contemporary version. Branding is very relevant in todays competitive market. Globalization has enabled business organizations to grow and expand in the international market which has in turn grown the competition. Then came the internet which has allowed consumers from around the world access to products and services which are even in different countries all these has increased the level of competition in the market which has in turn given a scope of branding as a concept to grow and develop. Branding allows the company to set itself apart from the other companies in the industry. Branding is a concept that deals with the imagination of the consumer. A brand is set up with logos, colours, tag line and several other elements which help the consumer develop and create an image in the mind and associate a brand with the conception as soon as it is recalled. Branding does not only deal with the loyal customers and create po tential customers so that they will choose a particular product over its competition but it is also about getting the prospects to see the product that is offered by the company as the sole provider of asolution to the issue the customer is facing and the requirement he or she has. Branding for a company has to follow some of the important to invest in researching, defining, and stargazing in building the brand. Brand is like a promise that a company makes to the end customers to provide a certain type of service (Rezvanpour Bayat, 2017). Therefore the topic is justified to conduct a study upon as it is relevant to the current scenario of the business world market. Potential outcome of the research This research is conducted in the direction to identify several aspects of the branding concept. First of all it is going to give the reader a close insight about the brands that have successfully established itself in the market and the recall and brand loyalty is high. By studying these bands the researcher is going to understand the dynamics of the concept of branding and also determine the aspects of branding that gives a company an edge over its competitors. New companies can derive insight from this research regarding the process that should be imbibed by the company while launching a brand. The researcher aims to derive a correlation in between the concept of branding and sales maximization (Rahman, 2014). Branding has been the most effective tools for every company to attract more customers as well as retain the existing customers. However, the problem here lays the type of branding framework a company can design depending on their business structure and products and the tactics they should use to move forward with effective branding activities. For the purpose, the company has to go through a lot of challenges and issues that needs to be met from time to time to get the maximum outcome. The study on these issues is necessary to help the organizations realize the important of branding and the ways it can overcome all the challenges they met while formulating branding activities. Branding consists of all the activities that help the organization to show their product as a brand in the market and to their consumers. It allows the company to increase recognition of their product among the consumers in a name of a brand. Thus branding is known as a process by which the company creates a u nique picture or name for their company before presenting it in the market. Such kind of activity gives a strong edge to the company to survive in the competitive market economy of the world. A brand is not just a name for the customers, it is a sense of promise that they expect from the organization. It is the picture that the customers hold for a product as soon as they think of buying that product or look at it. On the other hand creating a brand name depends upon the aims and future goals of the company. The company can create a strong brand strategy for themselves by various steps (Rubera Droge, 2013). Create a strong and attractive logo Create an influential branding message for the company that defines the products Integrate the brand such as customers service, delivery service, look of the sales person, emails and others Decide a voice for the brand that will reflect their images and goals Design templates and message to be used in the marketing activities with colors and their logo Be true to all the promise and intensions that the brand made to the customers (Seo Jang, 2013) Through these activities, the company will be able to easily think about their goals, their aims and set a desired structure for the brand. Effective branding in turn has an impact on customer behavior as well as on sales of the company. Branding includes a lot of activities and among them one most important activity is marketing that it carries out after designing the structure for their brand. Marketing includes sharing messages about the products with the targeted customers to increase recognition. This helps the customers to be aware of the brand and set a specific image about it in their mind. A positive brand image helps in attractive more customers for the brand and increases their sales. Thus altogether deciding the structure for the brand, designing the messages and other above-mentioned activities has direct impact on sales. This in turn will reduce the challenges for the company and help them grow (Strebinger, 2014). Research Methodology Creating a research methodology is essential for the research for carrying out the research activities effectively. This will help the researcher to find out the essentials of the research effectively. Literature review consists of analyzing the problem put forward in the research by analyzing the papers and research submitted by past researchers or organization. For the purpose, previous literatures will be used such as books, journals, newspaper or press releases of any company. This will help the researcher to know the effectiveness of branding in that organization and the perception that others hold about this topic. By reviewing the literatures, he researcher will be able to present a thematic type of survey to the extent that will state the relevance that branding is important and it helps in increasing sales of the organization. These type of research in which the research has already done in the past is known as secondary research and the data obtained are secondary data. Data plays a crucial role in any research as it helps the researcher to prove the question put forward in the research. Data is collected for the research from various source such as customers, managers and employee of the organization as well as internet. The data that is collected is then summarized is a single place to get the desired result. However, validating a data is important for accuracy of the result. Validating should be done before carrying the research forward and starting the analysis process. Data can thus be collected from primary as well as secondary sources to get a much wider coverage of the research (Flick, 2015). The secondary research will be conducted after analyzing and reading the work of past literatures from books and journals. On the other hand, various processes such as interview and questionnaires will do primary research. For primary research, both qualitative and quantitative data will be collected and analyzed. Primary research is much more efficient as it helps the researcher to go to the depth of the research and help them analyze the true purpose. For this research, primary research will help in analyzing the amount of branding strategy used by various companies being surveyed. This will help the researcher know the rate of adoption of branding. The researcher will collect data from these companies as well as from the customers with the help of interview and filling up of questionnaire. Data will be collected from the customers with the help of a questionnaire. The questionnaire will be prepared consisting of both open ended and close-ended questions. There will be 20 questions of both categories, which will consist of 5 open-ended question and 15 open-ended questions. However, 10 companies will be chosen of various brands and interview will be conducted with their managers to know the activities they took for promoting their brand. Questionnaires will be distributed to the companies and to the customers with the help of internet. Customers will be asked to get to fill the questionnaire as soon as they visit that brand (Creswell, 2013). Secondary research will help in doing qualitative research and primary research will be used for quantitative research. However, the open-ended questions will be analyzed qualitatively. Lastly the collected data will be used for analysis and reaching the desired result. However, analysis will be different for both secondary and primary data. For the qualitative data the analysis will be presented in a transcript format which will be easily understood by any person. This is because a transcript is a descriptive presentation of analysis that is offered for qualitative data by almost every researcher. Qualitative data will give a detailed analysis of the tactics of branding used and its impact on the sale. While quantitative data will be analyzed with the help of SPSS and graphical representation. Both the type of research analysis will reach testing of hypothesis and desired conclusion that branding offers to the company carrying out effective branding methods (Choy, 2014). Thus, this proves that the following research will give the accurate result by using a mixture of data and strategies for analysis. However, few steps will be done after data collected from various sources such as journals, books, questionnaires and interviews and before analysis such as organization of the data and sorting the useful data. Organization of the Study For effective and most desired analysis of the data and to offer the correct result, it is necessary that the research is organized properly. For organization of the study, following steps can be followed: Chapter one will show the proposal and outline of the research that is to be conducted in various stages Chapter two is used to discuss the importance of the topic with the team mates or other important person that could help in the research Chapter three is the methodology that is explained to carry out the data collection process smoothly The fourth chapter illustrates the result and conclusion that is reached by the analysis and research process using desired statistical tools. Lastly the fifth and the final chapter will summarize the findings and state the conclusion o the statement the impact of branding on the sale of the product These are the chapters that the researcher is needed to follow to complete the research activity efficiently without leaving any loopholes in between. Budget allocation and Gantt chart In order to conduct any research study the researcher requires resource and time limitation so that the process is controlled and organized and does not exceed the requirements. A research is a process which requires discipline and rules in order to execute in a way that the researcher wants and this is the reason why allocation time and resource in terms of money is imperative to the research procedure. The amount of money that has been allocated to this study is $1500. The steps that are taken in order to carry out the research process have been allocated with specific budget. Firstly $500 is allocated towards the literature review or the secondary research, it is an essential part of the initial stage of the research as it helps the researcher from a strong base of topic and understand every dynamics that are associated with the topic. Money is required to access journals, books and e-documents. Next is the data collection procedure and the budget that is allocated is $750, this is the process of gathering primary or new data which is the main essence of the research. It requires travelling expense and printing and permission expenses as well. Lastly $250 is allocated to tabulation and analysis of the primary data that has been collected. Purpose Estimated Amount Required for Research Literature Review $300 Data Collection $700 Data Analysis $500 Total Budget $ 1500 Table: Allocation of Budget Source: Author Creation Task Name Start Day Duration (Days) Project Proposal 17/9/2017 31/9/2017 15 Literature Review 01/10/2017 14/12/2018 73 Data Collection 15/12/2018 14/02/2018 60 Data Analysis 15/02/2018 14/03/2018 30 Submission of Final Report 15/03/2018 15/04/2018 31 Reference List: Choy, L.T. (2014). The strengths and weaknesses of research methodology: Comparison and complimentary between qualitative and quantitative approaches.IOSR Journal of Humanities and Social Science,19(4), pp.99-104. Ci, C., Park, S., Kim, B. (2017, July). DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND HM. In2017 Global Fashion Management Conference at Vienna(pp. 65-66). Creswell, J. W. (2013).Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. California, United States of America: Sage. Ginesta, X., de San Eugenio, J. (2014). The use of football as a country branding strategy. Case study: Qatar and the Catalan sports press.Communication Sport,2(3), 225-241. Huertas-Garca, R., Huertas-Garca, R., Lengler, J., Lengler, J., Consolacin-Segura, C., Consolacin-Segura, C. (2017). Co-branding strategy in cause-related advertising: the fit between brand and cause.Journal of Product Brand Management,26(2), 135-150. Inama, S. (2015). Branding products initiatives in LDCs trough GIs: the case of the Kampot Pepper in Cambodia and the Harenna Coffe in Ethiopia.Connecting local and global food for sustainable solutions in public food procurement,14, 163. Magnoni, F., Roux, E. (2017). The impact of brand familiarity, branding and distribution strategy on luxury brand dilution. InThe Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World(pp. 100-103). Springer, Cham. Neven, S. (2014). Branding strategy for specialized tourist product.Advances in management,7(1), 8. Rahman, M. (2014). Differentiated brand experience in brand parity through branded branding strategy.Journal of Strategic Marketing,22(7), 603-615. Rezvanpour, N., Bayat, A. (2017). Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran.Energy Procedia,115, 6-17. Rubera, G., Droge, C. (2013). Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy.Journal of Product Innovation Management,30(3), 448-464. Seo, S., Jang, S. S. (2013). The roles of brand equity and branding strategy: a study of restaurant food crises.International Journal of Hospitality Management,34, 192-201. Strebinger, A. (2014). Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy.European Journal of Marketing,48(9/10), 1782-1804.